The founder of Royal Swedish Snowball, Jan Christer Jutbo, was born in 1967 in the beautiful and wild northern part of Sweden. He started his bakery career in 1986 in the Swedish candy company, Jolis Godis.
Later Jan spent years developing his bakery skills in Axvall, Sweden. It is there that he first came in contact with this unique low-calorie Swedish treat that was known for its amazing taste and special consistency. Jan continued though the years to develop the product even testing it in Asia.
Years later Jan decided to introduce this bakery product to the rest of the world through the brand Royal Swedish Snowballs.